Tag Archives: writing for the web

Post 22: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey

Share This is the last post for this series.  Yeah!!  Our topic is writing an ezine. An ezine is an effective method of building an opt-in list. Most ezines are offered as a free subscription. An ezine is like a … Continue reading

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Post 22: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey

Share This is the last post for this series.  Yeah!!  Our topic is writing an ezine. An ezine is an effective method of building an opt-in list. Most ezines are offered as a free subscription. An ezine is like a … Continue reading

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Post 21: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey

Share Today we’re talking about online conversions and the email series to convert readers into buyers. A series of emails to get your reader to buy from you is called online conversion, at least Bly calls it.  The basic formula … Continue reading

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Post 19: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey

Share Today’s post is about blogging. Bly only spends 1 ½ pages on blogging. So this may be a short post. You can find plenty of info on blogging by searching on Google. Blogging is basically journaling online. There are … Continue reading

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Post 18: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey

Share The last post talked about search engine optimization (SEO) which is about driving search engine traffic to your website. Today we’ll cover some other ways to drive traffic that involve writing. Pay Per Click (PPC). The most well known … Continue reading

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Post 16: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey

Share Okay, here is the post on writing long-copy. I didn’t get it out as soon as I wanted, but better later than never. Hopefully the next few posts won’t be long in coming. Let’s get started… As mentioned in … Continue reading

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Post 15: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey

Share Finally, today we’re covering writing for the web. The purpose of writing on the web is to drive traffic to a website or to write copy for web pages or creating a new website. A standard and effective online … Continue reading

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