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Tag Archives: learn how to copy write
Post 13: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share As I mentioned previously, the rest of “The Copywriter’s Handbook”, covers various types of copywriting assignments such as print advertisements, direct mail, brochures, catalogs, and commercials. Bly also provides some technical details on each. I’m not going to cover … Continue reading
Post 12: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share Welcome back to my copywriting journey. The next chapter is getting ready to write. However, I want to bring up another point about long vs short copy. In the last post, I wrote about Joe Vitale’s formula for determining … Continue reading
Post 11: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share Today is the last post covering some other principles and techniques for writing to sell. Long Copy vs Short Copy The debate over long or short copy is about how much information to include in your copy, not how … Continue reading
Post 10: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share Today we’ll be talking about the secondary promise, knowing your customer, and a checklist of motivators. Secondary Promise Generally speaking you want to make a big promise in your advertising because small promises don’t work. But what if your … Continue reading
Post 9: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share Hi. Welcome back. Today we’re covering some other principles and techniques for writing to sell. But before we go there, I wanted to share another formula with you. I’ve also been reading the book Hypnotic Writing by Joe Vitale … Continue reading
Post 8: Notes from The Copywriter’s Handbook, a.k.a., My “Learning How To Copy Write” Journey
Share Now that we know how to write clearly and concisely, we can start learning about writing to sell. Writing to sell is about convincing the reader to buy or do something. This is different than writing to inform, educate, … Continue reading
Post 6: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share This post is long. It’s about the next chapter Robert Bly covers, which is writing to communicate. I took a technical writing course about 18 years ago and I finally got what writing is about –communicating your idea to … Continue reading
