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Tag Archives: copywriter’s handbook
Post 13: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share As I mentioned previously, the rest of “The Copywriter’s Handbook”, covers various types of copywriting assignments such as print advertisements, direct mail, brochures, catalogs, and commercials. Bly also provides some technical details on each. I’m not going to cover … Continue reading
Post 12: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share Welcome back to my copywriting journey. The next chapter is getting ready to write. However, I want to bring up another point about long vs short copy. In the last post, I wrote about Joe Vitale’s formula for determining … Continue reading
Post 11: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share Today is the last post covering some other principles and techniques for writing to sell. Long Copy vs Short Copy The debate over long or short copy is about how much information to include in your copy, not how … Continue reading
Post 10: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share Today we’ll be talking about the secondary promise, knowing your customer, and a checklist of motivators. Secondary Promise Generally speaking you want to make a big promise in your advertising because small promises don’t work. But what if your … Continue reading
Post 9: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share Hi. Welcome back. Today we’re covering some other principles and techniques for writing to sell. But before we go there, I wanted to share another formula with you. I’ve also been reading the book Hypnotic Writing by Joe Vitale … Continue reading
Post 8: Notes from The Copywriter’s Handbook, a.k.a., My “Learning How To Copy Write” Journey
Share Now that we know how to write clearly and concisely, we can start learning about writing to sell. Writing to sell is about convincing the reader to buy or do something. This is different than writing to inform, educate, … Continue reading
Post 7: Notes from The Copywriter’s Handbook, a.k.a., My “Learning How To Copy Write” Journey
Share Writing to Communicate Continued… The last post covered 11 tips for writing clearly. In addition to the 11 tips, this chapter also covers some “tricks of the trade.” Some of these tips go against everything I was taught about … Continue reading
Post 4: Notes from The Copywriter’s Handbook, a.k.a., My “Learning How To Copy Write” Journey
Share Headlines, Part 3: Evaluating Headlines This is post 3 of 4 (I think) on headlines. I didn’t know headlines could be so involved. This post covers a method for evaluating your headlines call the 4 U Formula. This formula … Continue reading
