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Category Archives: Copywriting
Post 13: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Share As I mentioned previously, the rest of “The Copywriter’s Handbook”, covers various types of copywriting assignments such as print advertisements, direct mail, brochures, catalogs, … Continue reading
Post 12: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share Welcome back to my copywriting journey. The next chapter is getting ready to write. However, I want to bring up another point about long vs short copy. In the last post, I wrote about Joe Vitale’s formula for determining … Continue reading
Post 11: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share Today is the last post covering some other principles and techniques for writing to sell. Long Copy vs Short Copy The debate over long or short copy is about how much information to include in your copy, not how … Continue reading
Post 10: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share Today we’ll be talking about the secondary promise, knowing your customer, and a checklist of motivators. Secondary Promise Generally speaking you want to make a big promise in your advertising because small promises don’t work. But what if your … Continue reading
Post 9: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share Hi. Welcome back. Today we’re covering some other principles and techniques for writing to sell. But before we go there, I wanted to share another formula with you. I’ve also been reading the book Hypnotic Writing by Joe Vitale … Continue reading
Post 8: Notes from The Copywriter’s Handbook, a.k.a., My “Learning How To Copy Write” Journey
Share Now that we know how to write clearly and concisely, we can start learning about writing to sell. Writing to sell is about convincing the reader to buy or do something. This is different than writing to inform, educate, … Continue reading
Post 7: Notes from The Copywriter’s Handbook, a.k.a., My “Learning How To Copy Write” Journey
Share Writing to Communicate Continued… The last post covered 11 tips for writing clearly. In addition to the 11 tips, this chapter also covers some “tricks of the trade.” Some of these tips go against everything I was taught about … Continue reading
Post 6: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share This post is long. It’s about the next chapter Robert Bly covers, which is writing to communicate. I took a technical writing course about 18 years ago and I finally got what writing is about –communicating your idea to … Continue reading
Post 5: Notes from The Copywriter’s Handbook, a.k.a., My “Learning How To Copy Write” Journey
Share Headlines, Part 4, Writing Headlines This is the last post covering headlines. This post covers how Robert Bly goes about writing headlines. Copywriters approach writing headlines in different ways. The approach doesn’t matter so much as the end result … Continue reading
Post 4: Notes from The Copywriter’s Handbook, a.k.a., My “Learning How To Copy Write” Journey
Share Headlines, Part 3: Evaluating Headlines This is post 3 of 4 (I think) on headlines. I didn’t know headlines could be so involved. This post covers a method for evaluating your headlines call the 4 U Formula. This formula … Continue reading
