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Category Archives: Copywriting
Post 22: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share This is the last post for this series. Yeah!! Our topic is writing an ezine. An ezine is an effective method of building an opt-in list. Most ezines are offered as a free subscription. An ezine is like a … Continue reading
Post 22: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share This is the last post for this series. Yeah!! Our topic is writing an ezine. An ezine is an effective method of building an opt-in list. Most ezines are offered as a free subscription. An ezine is like a … Continue reading
Post 21: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share Today we’re talking about online conversions and the email series to convert readers into buyers. A series of emails to get your reader to buy from you is called online conversion, at least Bly calls it. The basic formula … Continue reading
Post 20: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share Today’s post is about email marketing. As we discussed in post 18, email marketing is advertising via email. There are two types of email marketing, solo ads and ezines which are online “magazines.” A strategy many marketers use is … Continue reading
Post 19: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share Today’s post is about blogging. Bly only spends 1 ½ pages on blogging. So this may be a short post. You can find plenty of info on blogging by searching on Google. Blogging is basically journaling online. There are … Continue reading
Post 17: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share Today’s post is about search engine optimization (SEO) copywriting. Bly is not an expert in this area, so he relies on comments from other to explore this topic. I’m not an SEO expert either (in fact my primary company … Continue reading
Post 16: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share Okay, here is the post on writing long-copy. I didn’t get it out as soon as I wanted, but better later than never. Hopefully the next few posts won’t be long in coming. Let’s get started… As mentioned in … Continue reading
Post 15: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share Finally, today we’re covering writing for the web. The purpose of writing on the web is to drive traffic to a website or to write copy for web pages or creating a new website. A standard and effective online … Continue reading
Post 14: Notes from The Copywriter’s Handbook , a.k.a., My “Learning How To Copy Write” Journey
Share Today’s post will cover sales letters and press release. (BTW, a good thing to start is a swipe file, which is where you keep (save) copies of different ads, sales letters, headlines, etc. to use as reference.) Sales Letter. … Continue reading
